END OF THE RAINBOW: Kurt Osaki, who has designed
uniforms and logos for NFL teams, is the "lead designer of
the logo and overall new look" of the Univ. of HI (UH)
sports programs. Osaki's company "reportedly received" a
$35,000 commission for the UH project, which has replaced
the team's traditional rainbow with a "dark-green block 'H'
logo with Hawaiian kapa -- triangles symbolizing body, mind
and spirit" (HONOLULU STAR-BULLETIN, 7/27). In HI, Bill
Kwon reviewed the new look and called it "ugly. In a more
charitable word, generic" (HONOLULU STAR-BULLETIN, 7/27).
NOTES: The "only problem" with the Brewers' plan to
give away 30,000 posters featuring P Bob Wickman at the
team's game against the Rockies Saturday night was that
Wickman was traded to the Indians on Friday. The promo went
on as scheduled (AP, 7/30)....Browns rookie WR Dennis
Northcutt, on his endorsement deal with K-Swiss: "I would
love more things like this. I'm working with K-Swiss for
the next year, and after that, hopefully more will come.
Hopefully, I can go out there and show my thing and people
will see the K-Swiss commercial and see that they can use me
for all kinds of things" (PLAIN DEALER, 7/30)....USA TODAY's
Michael McCarthy reports on advertisers building ad
campaigns around specific shows, like Reebok's sponsorship
of CBS' "Survivor" and Nike's "Bracketville" campaign around
the NCAA basketball tournament. Shows like "Survivor" have
"sparked an ad trend: 'designer' spots that try to piggyback
on a show's popularity with consumers" (USA TODAY, 7/31).
