In our second installment of research initially
presented last month, THE DAILY continues to gauge awareness
and fan interest in the XFL. In a survey commissioned by
THE DAILY and conducted by the ESPN Sports Poll, a product
of TNS Intersearch, 1,010 respondents representing the U.S.
pop. aged 12+, were asked about the XFL during the months of
May and June. In terms of general awareness of the XFL as
an entity, 23.7% of 297 avid sports fans were aware that the
XFL was either started by the WWF or was a new football
league. Meanwhile, 23.2% of 266 avid NFL fans, 42.8% of 113
avid wrestling fans and 34.7% of 116 males aged 12-24, were
aware that the XFL was either started by the WWF or was a
new football league. Of those not aware of the XFL, 38.6%
of 243 avid sports fans were aware that the WWF is launching
a new football league, while 44.3% of 217 avid NFL fans and
41.5% of 223 wrestling fans were aware that the WWF is
launching a new football league. Among other data:
HOW INTERESTED ARE YOU IN THE XFL?
TOTAL (A LITTLE) NOT AT
FANS^ (VERY) (SOMEWHAT) BIT) ALL
SPORTS FANS 31.2% 9.5% 10.1% 11.6% 68.4%
N=891
AVID SPORTS FANS 47.0% 16.2% 14.2% 16.5% 53.0%
N=297
AVID NFL FANS 52.1% 20.2% 17.1% 14.8% 47.9%
N=266
AVID WRESTLING FANS 69.7% 41.5% 19.5% 8.7% 30.3%
N=113
AWARE OF XFL 45.4% 16.4% 15.9% 13.1% 54.6%
N=341
TOTAL 12-17 58.7% 25.2% 15.4% 18.0% 41.3%
N=122
TOTAL 12-24 52.8% 22.3% 16.5% 14.0% 46.9%
N=234
MALES 12-24 64.3% 29.0% 17.5% 17.8% 35.1%
N=116
FEMALES 12-24 36.5% 12.9% 14.9% 8.6% 63.5%
N=118
NOTES: ^ = Represents the aggregate of "Very,"
"Somewhat" and "A Little Bit" interested, based on rounding
of the data; Totals may not add to 100% due to a small
percentage of respondents that were unaware.
MORE: See tomorrow's issue for respondent interest in
watching XFL games on TV and attending in person.
