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SPORTSLINE TOUTS EARNINGS, AD SALES; QUOKKA NO THREAT, YET

          SportsLine.com announced results of its second quarter
     ended June 30, 2000, and said that consolidated revenue
     increased 160% to $24.3M in the second quarter, compared to
     pro forma consolidated revenue of $9.4M in the same quarter
     of '99.  Meanwhile, the company's domestic total loss of
     $1.5M was a 33% improvement from the domestic loss of $2.3M
     in the previous quarter and a 77% improvement from the pro
     forma loss of $6.5M in the second quarter of '99. 
     SportsLine's consolidated net loss in the second quarter was
     $17.0M, or $0.64 per share, compared to a net loss of
     $12.2M, or $0.54 per share in the same period last year. 
     The company's domestic net loss of $8.9M was a 27%
     improvement from the $12.2M pro forma domestic net loss in
     the second quarter of '99. These figures exclude the results
     of the e-commerce business sold to MVP.com as of January
     2000 (SportsLine.com).  SportsLine's results exceeded
     analysts expectations, as First Call had "expected a loss"
     of $0.75 per share on average (CBS MarketWatch, 7/25).
          BREAK EVEN NEAR? Company execs said that SportsLine
     "remains on pace" to breakeven in gross revenue by the end
     of the year.  Meanwhile, second quarter ad revenue for
     SportsLine was $19.8M, up from $6.4M a year ago and $18.9M
     from the first quarter.  CFO Kenneth Sanders said the
     company is "extremely comfortable" with its ad base and he
     believes that around 10-15% of SportsLine's ad revenue is
     "at risk" as a result of the current dot.com marketplace
     (BRIDGE NEWS, 7/25).  DBUSINESS.com's John Hernandez writes
     that SportsLine's losses "were heavily impacted by its
     general and administrative expenses" (DBUSINESS.com, 7/25). 
          LEVY OPTIMISTIC: SportsLine.com CEO Mike Levy, on
     advertiser support: "We're seeing a great trend of the major
     sponsors who advertise [on sports TV programming] committing
     more and more dollars to the Internet, and they want to go
     where the sports fans are, and that's us."  Levy said
     SportsLine currently has "somewhere around 200 sponsors and
     the sponsors have upped their commitment and the average
     commitment in the past quarter was around $80,000 per
     sponsor.  We've got about 200 sponsors in Europe for
     Sports.com, although with much smaller revenues per
     sponsor."  Levy: "We're starting to see in Europe [that]
     more and more sports fans are coming on-line. ... Sports
     fans are learning about the Internet in Europe, and we're
     the beneficiary of that. ... The key thing is to continue to
     build out internationally."  Levy, on SportsLine's stock,
     which closed yesterday up 3/8 to 16 3/8: "Unfortunately,
     we're grouped with a lot of companies who probably have
     business plans that are doomed to failure, and I think we
     are unfairly grouped with them" (RadioWallStreet, 7/25).
          NOT WORRIED ABOUT QUOKKA: Levy said despite Quokka
     Sports' recent acquisition of Total Sports, the sports
     content provider is "far down the list in terms of reach,"
     and he added that he didn't consider the company "a problem
     in the near term" for SportsLine.  He also said SportsLine
     continues to be "very aggressive" in developing
     relationships with major sports leagues to gain exclusive
     rights deals (BRIDGE NEWS, 7/25).  Levy also promoted its 
     Olympic coverage: "We already have tremendous sponsorships
     in place for the Olympics" (RadioWallStreet.com, 7/25).

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