Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          NAMES & FACES: Serena Williams will wear new Puma
     apparel at next month's U.S. Open, but she "wouldn't tell
     what it looks like."  Williams: "I can't.  It's under wraps. 
     I'm in a rope" (LAS VEGAS SUN, 7/24)....Olympic sprinter
     Marion Jones appeared on last night's "Tonight Show" and
     said of her Nike commercials: "I think in the beginning it
     was supposed to be totally anonymous and people were
     supposed to wonder who it was.  But after the first
     commercial, people were coming up to me saying, 'Hey, we saw
     you in the commercial.' So the whole point was out the
     window, I guess" ("Tonight Show," NBC, 7/24)
          DEALS & DOLLARS: ESPN2's John Kernan reported that NC-
     based Winston Cup team Owner Tyler Jet Motorsports has sued
     Lycos in U.S. District Court in TX, "for peculiarities in
     paying for a proposed sponsorship deal with the team this
     season.  The suit asks for breach of contract damages in the
     amount of about $15[M] and punitive damages in the amount of
     $100[M]" ("RPM 2Night," ESPN2, 7/24)....MN-based Starkey
     Laboratories President Jerry Ruzicka said that his company
     and the NFL "have made arrangements" for the Vikings'
     offensive linemen to wear digital hearing aids during
     preseason games to "reduce background noise and allow
     linemen to hear" the QB more clearly (Minneapolis STAR
     TRIBUNE, 7/23)....Teams at the Canadian national men's
     curling championship will wear "sponsors' crests for the
     first time" at the 2001 Nokia Brier in Ottawa, "providing
     [C]$6,000 funding per team."  Event title sponsor Nokia has
     paid C$75,000 for the teams to wear the crests on their
     jackets.  The issue of sponsors' crests has "been
     contentious at different levels because teams have their own
     local sponsors" (CP, 7/25)....DC Comics Super Heroes will
     appear on stadium signage in pro baseball parks this summer
     as part of Best Western's cross-promotion with AIM
     Technologies' Fancard.net fan loyalty program.  DC Comics is
     also giving away comic books as part of the promo (AD AGE,
     7/24)....CNNfn's Beverly Schuch reported that NY-based
     memorabilia group Grey Flannel Auctions has "reached a deal
     with ESPN to collaborate on four auctions over a two-year
     period."  Grey Flannel Auctions CEO Howard Rosenkrantz: "The
     auction is a joint venture between Grey Flannel Auctions and
     ESPN Auctions, who decided they wanted to go into the
     auction business and ... chose us as a partner."  Some of
     the items include boxing gloves used by Muhammad Ali,
     Dodgers P Sandy Koufax' jersey, Jets QB Joe Namath's jersey
     and Babe Ruth's bat ("Business Unusual," CNNfn, 7/24).
     

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2000/07/25/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2000/07/25/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

CLOSE