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MEDIA PERSONALITIES: SUMMERALL TO RETIRE; BROTHERLY LOVE?

          Fox NFL announcer Pat Summerall "will step down" after
     the 2001-2002 Super Bowl, his 16th "such assignment,"
     according to multiple reports.  Martzke notes that Summerall
     will make the announcement today at a news conference in
     L.A.  Summerall joined CBS in '61 and "switched" to Fox in
     '94 (USA TODAY, 7/24).  The N.Y. TIMES reports that Fox MLB
     announcer Joe Buck "is considered a prime candidate to
     replace" Summerall on his NFL duties (N.Y. TIMES, 7/24).
          SHOULD REYNOLDS RECUSE HIMSELF? In N.Y., Phil Mushnick
     notes that ESPN MLB analyst Harold Reynolds is the brother
     of Larry Reynolds, the agent for Red Sox OF Carl Everett. 
     Mushnick: "ESPN's Reynolds, in case ESPN hasn't or doesn't
     tell him, should excuse himself from discussing any issues -
     - and there seems to be no shortage -- pertaining to Everett
     [and his ten game suspension for his confrontation with
     umpire Ron Kulpa]" (N.Y. POST, 7/24).  Mushnick also
     criticized Boomer Esiason's appearance as a guest radio host
     for WFAN last week.  Mushnick: "Subbing for Mike Francesa
     and Chris Russo in FAN's afternoon/early evening drive-time
     slot, Esiason's mere presence, and little else, was good for
     a few minutes of novelty-listening.  Nothing more. ... Going
     solo as a substitute drive-time host on WFAN ... was another
     case of Esiason learning how to be a ski-jumper by starting
     on the highest, deepest run.  The falls can be the most
     devastating. ... [Esiason] seems to have more confidence
     than style or substance.  And he seems far too eager to
     prove it" (N.Y. POST, 7/23).

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