CASH OF THE TITANS: TEAM CLIMBS TO NO. 4 ON NFLP SALES LIST

          The Titans rank No. 4 in NFL merchandise sales this
     year, as only the Cowboys, Packers and Rams "have sold more
     souvenirs," according to NFLP data cited by Emily Phillips
     of the Nashville TENNESSEAN.  Titans Marketing Dir Ralph
     Ockenfels said that the team's "rise from No. 27 on the list
     last year is the largest jump" in team merchandise sales in
     NFL history.  NFLP Dir of Corporate Communications Chris
     Widmaier: "The Titans are selling extremely well.  If there
     is a saturation point, we haven't hit it yet."  Puma said
     sales of its Titans merchandise is up 72% from last year,
     and the team accounts for 11% of the company's total sales. 
     Puma is the Titans on-field licensee (TENNESSEAN, 7/19).