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GREEN BAY, PACKERS INCH CLOSER TO VOTE, TALK NAMING RIGHTS

          The Green Bay City Council gave final approval last
     night to a naming-rights and maintenance agreement with the
     Packers, and "moved the community one step closer to a
     historic vote" on whether to approve a 0.5% Brown County
     (WI) sales tax to help fund the $295M renovation proposal
     for Lambeau Field, according to Don Walker of the MILWAUKEE
     JOURNAL SENTINEL.  The Lambeau Field professional football
     stadium district is scheduled to meet July 24 to set the
     referendum date, expected to be September 12.  Under last
     night's agreement, the city and team agreed that neither
     party can change the name of the facility "without the
     consent of the other" and that naming rights proceeds will
     be "split."  The parties also agreed that if naming rights
     are sold, "the new name should be chosen before" the first
     regular-season game of the 2003 season.  The "highest bidder
     will get the naming rights, as long as it is over" $120M and
     the name is not considered "offensive."  The agreement also
     says that the team will be responsible for paying all
     maintenance and will be allowed to "tap into" an operations
     and maintenance fund funded through an income tax checkoff,
     the sale of bricks and tiles, "specialty" license plates and
     a ticket tax (MILWAUKEE JOURNAL SENTINEL, 7/19).  Packers
     Senior VP/Administration John Jones, on the vote: "This was
     a crucial step.  It was required under the law."  In Green
     Bay, Thomas Content cites opponents of the measure as saying
     that "they were wary of whether naming rights would ever be
     sold because they anticipate the Packers would launch a
     campaign not to sell naming rights" (PRESS-GAZETTE, 7/19).

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