GOLF: CA-based Ashworth will launch a new image
campaign around Fred Couples and his wife, Thais. The
campaign will feature the Couples, along with other Ashworth
endorsers, at locations throughout the world. The first ad
was shot at St. Andrews, Scotland, to coincide with next
week's British Open (Ashworth). Ashworth has reached a deal
with the USGA to serve as the lead apparel vendor for the
next four U.S. Opens. Under the deal, Ashworth will provide
uniforms for volunteers, as well as merchandise and fixtures
for the Merchandise Pavilion (Ashworth).
PRESENTING SPONSOR WANTED: Ken Berry, Dir of Game-Day
Operations for the Silicon Valley Football Classic, which
debuts New Year's Eve at Spartan Stadium, said that the
game's radio deal with KNBR-AM "should help bring aboard a
naming sponsor." Berry, on whether the bowl will try to
sign a title or presenting sponsor: "We're leaning toward
presented by" (SAN JOSE MERCURY NEWS, 7/13).
WANT MY ORANGE CRUSH: Officially licensed Univ. of TN
"Tennessee Orange" paint will be unveiled tomorrow at four
Home Depot stores in Knoxville. The product, developed by
Castles Sport Premium Collegiate Colors, will retail for
$24.99 a gallon (KNOXVILLE NEWS-SENTINEL, 7/14).
