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49ERS HOPE NEW PRESIDENT HAS MORE THAN THE SCHWARTZ WITH HIM

          The 49ers named former FAO Schwartz exec Peter Harris
     as the team's new President yesterday in hopes that "he will
     tackle their most imposing behemoth: the push for a new
     stadium," according to Sam Farmer of the SAN JOSE MERCURY
     NEWS.  Harris: "One of my first and immediate objectives is
     to get into the stadium issue" (SAN JOSE MERCURY NEWS,
     7/13).  In S.F., Matier & Ross reported that Harris is a
     "widely respected executive with toys and kids software in
     his background but little football."  One source close to
     the team said Harris will have some input in "contracts and
     salaries, but Harris will be in charge of everything from
     marketing, to communication, to budgets and long-term
     planning.  He'll also be in charge of putting together a
     viable stadium plan."  49ers spokesperson Sam Singer: "This
     guy is full of energy and passion, and simply fun to be
     around" (S.F. CHRONICLE, 7/12).  Also in S.F., Bruce Adams
     reported that the 56-year-old Harris "brings a reputation as
     a strong businessman."  At FAO Schwartz, he "increased
     profits fourfold in five years."   Other candidates
     considered for the post included Visa USA President & CEO
     Carl Pascarelle and NFL Dir of Operations and former 49er
     Gene Washington (S.F. EXAMINER, 7/12).  In S.F., C.W. Nevius
     notes the changing culture of the 49ers from the Eddie
     DeBartolo days with the appointment of Harris in a front-
     page feature under the header, "For Better Or Worse, 49ers
     Won't Be Same; Heart And Soul That Defined Club Abandoned In
     Pursuit Of Bottom Line" (S.F. CHRONICLE, 7/13).
          NEW STADIUM PLAN? Meanwhile, S.F. Mayor Willie Brown,
     "searching for ways to get the 49ers stadium-mall project
     moving," has "quietly floated the idea of building the
     stadium at the Hunters Point Naval Shipyard."  He has also
     "raised the idea of tearing down the 40-year-old [3Com Park]
     and building a new stadium on the site, a plan that would
     mean the 49ers would have to play elsewhere for a few
     seasons."  Brown's "apparent preference" might be to keep
     the stadium-mall at Candlestick Point but "rearrange the
     building plans" to build on the 3Com Park site.  49ers co-
     Owner John York said the idea of moving for a few seasons
     "is a real pain, but if it makes sense in the long run,
     we'll consider it" (S.F. CHRONICLE, 7/13).  Also in S.F.,
     Glenn Dickey writes that Brown's efforts prove that he
     "doesn't want the 49ers leaving town on his watch."  His two
     new ideas "both have fatal flaws, and I don't expect either
     one to get off the ground.  But Brown will keep the balls in
     the air as long as he's in office, so his successor will be
     blamed when the 49ers leave" S.F. (S.F. CHRONICLE, 7/13). 

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