SBD / 11 / LIFE WITHOUT AIR: NBA FINALS RATINGS DOWN FROM JORDAN ERA

SBD/11/The Back Of The Book

LIFE WITHOUT AIR: NBA FINALS RATINGS DOWN FROM JORDAN ERA

Published July 11, 2000

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          The following presents a NBA Finals ratings trend for
     the last three years from Nielsen Sports Marketing.  Ratings
     include all games in the series.  Both the '98 and 2000
     series went six games, while the '99 series went five games.

                      '98              '99               '00
TEAMS              JAZZ-BULLS       KNICKS-SPURS    PACERS-LAKERS
HH Rating/Share    18.7/33           11.3/21           11.6/21  
Males 18-34        15.4/46            8.6/32            9.6/32
Females 18-34      10.2/33            4.9/18            5.8/20

                              -30-
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Cablevision, Chicago Bulls, Indiana Pacers, Los Angeles Lakers, NBA, New York Knicks, Nielsen, San Antonio Spurs, The Back of the Book, Utah Jazz

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