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SBD/11/The Back Of The Book
LIFE WITHOUT AIR: NBA FINALS RATINGS DOWN FROM JORDAN ERA
Published July 11, 2000
The following presents a NBA Finals ratings trend for
the last three years from Nielsen Sports Marketing. Ratings
include all games in the series. Both the '98 and 2000
series went six games, while the '99 series went five games.
'98 '99 '00
TEAMS JAZZ-BULLS KNICKS-SPURS PACERS-LAKERS
HH Rating/Share 18.7/33 11.3/21 11.6/21
Males 18-34 15.4/46 8.6/32 9.6/32
Females 18-34 10.2/33 4.9/18 5.8/20
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