QUOKKA INKS WEB CONTENT DEAL; COMPANY SEEKS NEW FINANCING

          S.F.-based Quokka Sports and Miller Sports Group's
     Sailing World magazine have struck a deal to "share
     editorial content" on their sailing sites, sailingworld.com
     and sailing.quokka.com, effective immediately (AD AGE, 7/9). 
     Meanwhile, the SPORTSBUSINESS JOURNAL's Ron Leuty writes
     that Quokka "is talking with investors who could pump" $40-
     50M into the company.  One analyst said that such an
     investment "would help" Quokka "cover research and
     engineering expenses" of up to $5M a month.  Quokka CEO Alan
     Ramadan "did not say when a deal would be announced or
     reveal the size of new investors' stake in the company."  At
     the end of the first quarter, Quokka "had about $52 million
     on its books" (SPORTSBUSINESS JOURNAL, 7/10 issue).    
          SPORTS' STICKABILITY: CNNfn's Diana Muriel examined
     sports sites on the Internet and said, "Sport and the
     Internet are emerging as a formidable team [with] sports-
     related Web sites capitalizing on diverse on-line revenue
     streams."  By 2005, "advertising revenue from sports sites
     will have jumped" 1000% to $6.27B, with sales of sports
     merchandise  expected to "leap" 3000% to $5.8B.  Muriel:
     "The Internet is also proving to be a money [maker] for
     sports clubs themselves as teams like England's Manchester
     United will soon be able to take advantage of a revolution
     in broadcasting rights."   Muriel concluded that "sports-
     related Web sites are in a good position to top the league
     of online earners" ("Entrepreneurs Only," CNNfn, 7/7).