NBA TICKET HIKES: AFTER TITLE, LAKERS RAISE SOME PRICES

          After raising ticket prices before their inaugural year
     in Staples Center, the Lakers announced another ticket
     increase on Friday, according to Jerry Crowe of the L.A.
     TIMES.  Other than floor seats, the most expensive tickets
     will increase by $10 per seat, to costs of $160, $140, $100,
     $70 and $55 per game.  The lowest-priced seats, all in the
     upper bowl, will remain at $31, $21 and $10 (L.A. TIMES,
     7/8).  The SPORTSBUSINESS JOURNAL's Liz Mullen writes that
     courtside seats for Lakers games will increase by $200 per
     game to $1,350 (SPORTSBUSINESS JOURNAL, 7/10 issue).  
          76ERS UP 10%: In Philadelphia, Phil Jasner wrote that
     the 76ers increased ticket prices 9-10% "for some of the
     seats" in the First Union Center's lower bowl.  76ers Senior
     VP Dave Coskey: "Less than 50 percent of the seats in the
     lower bowl are affected.  And even with the increase, we
     still rank in the middle-to-the-bottom half in the league in
     pricing.  We tried to be sensitive to our season
     ticketholders."  76ers President Pat Croce: "We're still in
     the red.  At least we didn't do what New Jersey did, which
     was raise some prices by 25 percent.  We're still down in
     the middle of the pack.  But if I didn't raise prices, I'd
     lose my job" (PHILADELPHIA DAILY NEWS, 7/8).