The following lists final national and cable Nielsen
ratings from recent sports events (THE DAILY).
EVENT DATE NET TIME RAT/SHR
FedEx St. Jude Classic - 3rd Rd. 6/24 ABC 3:30-6:00pm 1.5/5
Track & Field: Prefont. Classic 6/24 CBS 3:00-4:00pm 1.4/5
LPGA Championship - 3rd Rd. 6/24 CBS 4:00-6:00pm 1.1/3
"MLB On Fox": (regional) 6/24 Fox 1:00-7:00pm 2.6/8
Olympic Diving Trials 6/24 NBC 4:00-6:00pm 2.3/7
FedEx St. Jude Classic - Final Rd.6/25 ABC 3:00-6:00pm 1.9/5
Sports Spectacular: All-Iron Team 6/25 CBS 2:00-3:00pm 0.9/3
Sports Spectacular: Track & Field 6/25 CBS 3:00-4:00pm 1.2/3
LPGA Championship - Final Rd. 6/25 CBS 4:00-6:45pm 1.6/4
Wimbledon Preview 6/25 NBC 1:30-2:00pm 1.2/4
Olympic Diving Trials 6/25 NBC 2:00-4:00pm 2.6/8
"WNBA On NBC": (Sparks-Liberty) 6/25 NBC 4:00-6:15pm 1.9/5
NFL Europe: (Fire-Claymores) 6/25 Fox 1:00-4:00pm 1.3/4
US COV
EVENT DATE NET AREA AREA SHR 000
USGA: U.S. Open - 1st Rd 6/15 ESPN 1.5 1.9 5 1491
USGA: U.S. Open - 2nd Rd 6/16 ESPN 2.4 3.0 7 2381
Boxing: Golata v. Norris 6/16 SHOW 0.6 2.8 6 570
Winston Cup: Pocono 500 Preview 6/18 TNN 1.2 1.6 5 1194
For broadcast numbers, one ratings point = 1,008,000
homes. For cable, "COV AREA" = % of homes tuned in to that
program in that network's universe of subscribers.
NBA: In Miami, Barry Jackson writes that Heat ratings on
WAMI-IND this past season "dipped" to 3.0, down from 5.0 in
'99. WAMI exec Chuck Budt, on the decline: "It was very
disappointing. We all expected something different than what
we got. I don't see any way that you don't make changes [to
the Heat's roster]. ... Viewers aren't stupid, and you can't
trick them" (MIAMI HERALD, 6/30).
WNBA: NBC's season-to-date rating for four WNBA
telecasts is 1.7/5, even with last year's rating for two
telecasts on comparable dates (NBC).
MLB: Fox's season-to-date rating through five telecasts
is even with last year's 2.8/9 through the same amount of
broadcasts. Fox' rating for its fifth weekend was down 7%
from last year's 2.8/10 (Fox). In Chicago, Ed Sherman writes
that the White Sox "dominated in June" on FSN Chicago, by
averaging a 3.2 rating for 15 games, while the Cubs drew a
2.2 rating. A local ratings point is compared to 32,047 HHs
(CHICAGO TRIBUNE, 6/30)....In Atlanta, Prentis Rogers writes
that this weekend's four-game Braves-Mets series "is a
programmer's dream and it didn't need the [Braves P John]
Rocker circus to be compelling. But the hype won't hurt the
ratings" (ATLANTA CONSTITUTION, 6/30).
