A survey commissioned by THE SPORTS BUSINESS DAILY and
conducted by the ESPN Sports Poll asked a random sample of
520 respondents representing the U.S. population, aged 12+,
about the WWF's new football league, the XFL. Look for THE
DAILY to feature additional survey results, broken down by
key demographic groups, early next month (THE DAILY):
1) "CAN YOU TELL ME ANYTHING ABOUT THE XFL?"
12.3% -- Mentioned WWF, Vince McMahon or a football league
85.2% -- Could not recall anything or had never heard of it
Among 454 sports fans:
14.0% -- Mentioned WWF, Vince McMahon or a football league
83.2% -- Could not recall anything or had never heard of it
Respondents who couldn't tell us anything about the XFL
unaided were asked, "ARE YOU AWARE THAT THE WWF IS LAUNCHING
A FOOTBALL LEAGUE?" Of those, 28.4% of the sample (n=468)
were aware and 31.2% of sports fans (n=403) were aware.
2) "HOW LIKELY WILL YOU BE TO WATCH AN XFL GAME ON TV?"
28.8% -- Somewhat or very likely to watch
67.9% -- Not likely or not at all likely to watch
Among 454 sports fans:
31.0% -- Somewhat or very likely to watch
65.3% -- Not likely or not at all likely to watch
