Sponsorships Advertising Marketing

WNBA HAS FOOT IN THE DOOR, INKS DEAL WITH FOOT LOCKER BRANDS

6.27.2000

          The WNBA signed a multi-year marketing partnership
     making Foot Locker, Lady Foot Locker and Kids Foot Locker
     official league sponsors.  Foot Locker and Lady Foot Locker
     will receive in-game units on the league's national TV
     network partners -- NBC, ESPN and Lifetime -- as well as on-
     court signage at those games.  Kids Foot Locker will also
     share on-court signage with Lady Foot Locker in nationally
     televised games.  In addition, the three retailers will
     acquire rights to the WNBA league and team logos, footage
     and photos in advertising and promotions (WNBA). BRANDWEEK's
     Terry Lefton reports that the renewed deal is for three-
     years and "lands some WNBA licensed products[s]" at Lady
     Foot Locker, which previously had an exclusive distribution
     deal via former WNBA licensee Champion.  Venator "is
     supporting via WNBA-specific ads" for Foot Locker and Lady
     Foot Locker stores with a spot that uses Tom Jones' "She's a
     Lady" in addition to game footage (BRANDWEEK, 6/26 issue).

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