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AD SPOTS, 101: LUCY.COM GOES EDGY; ESPN'S GREAT OUTDOORS

          Three new print ads for women's Internet sports
     retailer Lucy.com, via Ground Zero in L.A., "build the
     legend of Lucy," according to Aaron Baar of ADWEEK. In one
     ad, Lucy "meets a meadowlark, who tells her 'to free (women)
     from the servitude of insidious workout fashion.'"  In
     another, Lucy "saves three runners suffering from wedgies." 
     In the third, Lucy "helps a well-endowed woman."  Lucy.com
     Marketing Dir Vicki Reed: "Wedgies and the battle of the
     bounce may not seem like a big deal, but they are issues
     that matter to active women."  The ads, with "proactive
     headlines, amusing block copy and a framed portrait of
     Lucy," are appearing in spring and summer issues of women's
     magazines.  Lucy.com is spending $7-10M on the campaign. 
     Baar writes to "look for the crusade to continue."  Reed:
     "Lucy has legs.  She gives our company a persona, a history,
     a movement and a reason for being" (ADWEEK, 6/19 issue).
          OUTSIDE THE LINES: The WALL STREET JOURNAL's Kathryn
     Kranhold reports that Bayless Cronin, Atlanta, has developed
     five "humorous" spots for ESPN's Great Outdoor Games, which
     airs July 27-August 6 and features lumberjack contests and
     fishing.  One spot is a spoof of the Olympic torch run with
     a man in a red-and-black plaid shirt "jogging along a rural
     road carrying a lit tree branch who then hands off the torch
     to a man in full fishing regalia" (WALL ST JOURNAL, 6/22).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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