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Leagues and Governing Bodies

WNBA ATTENDANCE MAY BE DOWN, BUT IS THE PRODUCT IMPROVING?

          Through Sunday's WNBA games, leaguewide attendance was
     down 16.6% from '99 (see THE DAILY, 6/20) and seven teams
     "have watched attendance drop" by more than 24%, according
     to CBS SportsLine's Clay Kallam, who wrote that throughout
     the league, there "are claims that the difference between"
     the attendance number "printed in the paper and the number
     actually in the arena is substantial, sometimes in the
     thousands."  With the league averaging 8,508 fans per game,
     Kallam wrote that it's "unlikely" that average attendance
     "will come close" to the 10,869 fans in '98 or 10,207 in
     '99.  Kallam: "Even though this year's WNBA product may be
     better, fans are choosing not to go because of their
     experiences last season -- and the expectation that a lot of
     the teams weren't going to be fun to watch this time
     around."  But Kallam noted that there are "some healthy"
     franchises -- the Fever, Mystics, Mercury, Liberty and
     Comets -- and "even if this is the top of the mountain for
     women's professional basketball in the United States, the
     view is still a whole lot better than anyone thought it
     would be just a few years ago" (CBS SportsLine, 6/20).  WNBA
     President Val Ackerman said the initial drop in attendance
     this season could be attributed to the "earlier" season
     start date: "We're seeing an impact from that.  We were
     competing with the NBA Finals, the Stanley Cup, we opened on
     Indy 500 weekend, and in many places schools were still in
     session" (SEATTLE POST-INTELLIGENCER, 6/21).

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