TV MONITOR: Last night's 10:00pm ET 60-minute edition
of FSN's "National Sports Report" led with NASCAR's Winston
Cup Pocono 500, followed by a report that Lenny Wilkens will
be named Raptors coach and a second quarter score update of
Game Six of the Pacers-Lakers NBA Finals. The first MLB
report, at 6:18 into the broadcast, was Pirates-Expos. Last
night's 11:00pm ET 30-minute edition of CNN/SI's "Sports
Tonight" led with Yankees-Red Sox, followed by an injury
update on Yankees P Orlando Hernandez and Braves-Phillies.
The first non-MLB report, at 5:06, was reaction to Tiger
Woods' U.S. Open victory. The first report on the Pocono
500 was at 15:08. Last night's 11:30pm ET 60-minute edition
of ESPN's "SportsCenter" led with Yankees-Red Sox, followed
by Indians-White Sox and the Pocono 500 (THE DAILY).
OTHER NOTES: Brent Musburger, on broadcasting games:
"People are always accusing me because I get enthusiastic
about being pro this team or that. ... They don't
understand. I really don't care. Just give me a good game,
... don't you dare give me a bad game, then I get bored"
("Up Close," ESPN, 6/19)....BRANDWEEK's Terry Lefton writes,
"With the acquisition of NCAA marketing rights anticipated
by the end of the summer, ISL is now negotiating for the
purchase of some or all of sports publishing and marketing
agency PSP, N.Y." (BRANDWEEK, 6/19 issue)....In AZ, Jim
Gintonio reports that "for the first time in their history,"
the NFL Cardinals' home and away games will be broadcast on
Spanish-language radio station KPHX-AM. Cardinals
VP/Marketing & Sales Ron Minegar said that a "prime
objective is to raise the team's profile in the
marketplace." Minegar: "We're also trying to make a
connection with fans out there in all kinds of different
segments" (ARIZONA REPUBLIC, 6/20)....In Chicago, Jim Kirk
reports that White Sox ratings on FSN are averaging a 1.8
rating, up 64% from last year (CHICAGO TRIBUNE, 6/20).
