HOOPSTERS: Lakers G Kobe Bryant has sued sports
memorabilia company OxxFord Express in L.A. Superior Court
"to clarify his obligations to sign" 15,000-32,800 trading
cards and other collectibles. Bryant wants the court to
determine if the company has "made demands beyond contract
terms" (INDIANAPOLIS STAR, 6/20)....Body 1, an Internet
development company for healthcare, his signed Liberty F
Rebecca Lobo as a national spokesperson (Body 1).
REEBOK: BRANDWEEK's Terry Lefton reports that Reebok is
"putting together its biggest marketing push ever behind"
76ers G Allen Iverson, set for a fourth-quarter release, to
"push" the Answer IV basketball shoe and an "associated line
of lifestyle apparel," called "I3." The apparel line will
"feature price points up to" $900 for a leather jacket, as
well as items such as "tearaway calfskin pants, velour
shirts and leather cargo pants." Reebok CMO Angel Martinez:
"The whole focus here is to demonstrate an enhanced ability
in product design and styling" (BRANDWEEK, 6/19 issue).
ENTERTAINMENT WEEKLY gives Reebok's new TV ads running
during CBS' "Survivor" series that feature a "pair of dim-
witted hiking buddies star[ing] down one natural disaster
after another" (see THE DAILY, 6/1) three out of five
"torches" and writes, "It's a shock-filled campaign worthy
of the Farrelly brothers, but what exactly does it have to
do with footwear?" (ENTERTAINMENT WEEKLY, 6/23 issue).
