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OUTBACK AMBUSHES CONTINUE, AS QANTAS LATCHES ONTO ATHLETES

          Qantas Airlines is "not a sponsor" of this summer's
     Sydney Olympics, but that "has not stopped the airline from
     closely aligning itself" with Olympic athletes, according to
     Andrew Hornery of the SYDNEY MORNING HERALD, who notes
     Qantas' "latest billboards" feature Olympic swimmer Susie
     O'Neill and runner Cathy Freeman.  Qantas will also run a
     "blockbuster" TV ad, via Singleton Ogilvy & Mather, which is
     "due for release in the lead-up to the Games."  Hornery
     cites "industry rumors" that Qantas has spent "several
     million dollars" on the production of the ad.  Ansett, the
     official airline of the Olympics, has "turned a blind eye"
     to Qantas' Olympic-themed marketing effort.  Ansett
     marketing exec Shane O'Hare: "I've seen the stuff from
     Qantas and we weren't surprised by it.  If anything we
     expected them to go down that path."  Australian "ambush
     marketing proponent" Kim Skildum-Reid (see THE DAILY, 6/9),
     on the efforts of Qantas and Ansett: "For ambush marketing
     to hold and really work, the official sponsor has to leave
     enough gap in the marketing program in their sponsorship for
     someone to take advantage" (SYDNEY MORNING HERALD, 6/16).
          NIKE'S INT'L APPEAL: In N.Y., Allyson Lieberman reports
     that Nike will unveil at the U.N. Monday its "never-before-
     seen designs" for the Sydney Games as "part of its strategy
     to strengthen its apparel business."  Nike will make
     "exclusive designs" for the U.S. track & field, rowing,
     softball and women's volleyball teams, as well as for teams
     from Italy, China, Russia, Poland, Germany, the Netherlands
     and others (N.Y. POST, 6/16).
          SLOC TURNS DOWN ADS ON TELEMUNDO: Telemundo's Spanish-
     speaking TV operation in UT "wanted to run" 2002 Winter
     Games ads to recruit volunteers "but was turned down" by the
     SLOC.  Telemundo's UT TV operation President & GM John
     Terrell, who "wanted to sell SLOC ad time," said, "I called
     them last month, and the lady said, 'We only want people who
     speak English.'  She said they didn't want us."  SLOC's
     Cristina Miller: "Maybe I miscommunicated a bit.  I said
     volunteers needed to speak English, but they could also
     speak other languages" (AP, 6/15).      

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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