ON THE BLOCK: MILE HIGH STADIUM NAMING RIGHTS UP FOR SALE

          The Metropolitan Football Stadium Board (MFSB)
     yesterday voted to "sell naming rights" to the new Broncos
     stadium, according to Kevin Flynn of the ROCKY MOUNTAIN
     NEWS, who reports that the MFSB "rejected keeping" the name
     Mile High Stadium and "accepted a staff recommendation to
     seek bids from corporate sponsors."  The MFSB also "reserved
     the option" to keep Mile High as "part of a hyphenated name"
     along with that of a corporate sponsor.  The MFSB "believes"
     that a naming rights deal "could fetch" between $52-89M
     (ROCKY MOUNTAIN NEWS, 6/16).  Also in Denver, Cindy Brovsky
     cites a Broncos official as saying that about ten companies,
     including some from CO, "had contacted" the team about
     naming rights.  The MFSB "will choose the final bid," but
     the Broncos "plan to package all of their advertising
     rights" with the district "to increase the overall revenue." 
     MFSB Exec Dir Tim Romani: "Pursuing the naming rights is the
     reasonable and responsible thing to do" (DENVER POST, 6/16).