GMAC FINANCIAL INKS $500,000 SPONSORSHIP DEAL FOR BOWL GAME

          GMAC Financial Services will co-title sponsor, along
     with the city of Mobile, AL, the GMAC Mobile Alabama Bowl,
     to be played December 20, 2000 (GMAC).  In Mobile, John
     Cameron notes that the one-year deal is for $500,000.  GMAC
     VP/Merchandising, Advertising & Communications Jim Farmer
     said, "GMAC is committed to the bowl and we want it to be
     right up there with all the other bowls in the nation." 
     GMAC Mobile Alabama Bowl President Jerry Springstein said,
     "Last year, we had an $11 million impact, the greatest
     impact of a single-day sporting event in Mobile's history,
     and this year will be better."  Cameron writes that with the
     estimated $1M budget for the game, the contribution from
     GMAC "reduces by one-half the amount the city will have to
     put up for this year's game" (MOBILE REGISTER, 6/13).