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NEW YORK, NEW YORK: BASEBALL'S RATINGS ROTTEN IN BIG APPLE

          The Yankees are "experiencing a viewer crisis," as the
     team's ratings are "dramatically down" from last season,
     according to Bob Raissman of the N.Y. DAILY NEWS, who wrote
     that the timing "couldn't be worse" because YankeeNets execs
     are "attempting to put the final pieces together for
     financing" a new RSN.  Through June 7 on MSG, the Yankees
     have averaged a 2.78 rating, down 32% from the 4.10 rating
     the team averaged through June 7, 1999.  Meanwhile, the Mets
     are averaging a 1.95 rating on FSNY, down 9% from the 2.11
     rating from the same time period a year ago.  Raissman:
     "What has to be concerning [MLB] ... is this dramatic
     dropoff of TV interest in a city that is generally perceived
     to be the capital of the game" (N.Y. DAILY NEWS, 6/11).
          WILL HE BE A THRILLER? The SPORTSBUSINESS JOURNAL's
     Andy Bernstein reports that YankeeNets execs said "they are
     moving ahead with plans" for their RSN to be on the air by
     April 1, 2001, with 24-hour coverage of N.Y.-area teams.
     Meanwhile, former Turner Sports exec Michael Jackson has
     joined YankeeNets.  Jackson will assist new Nets President
     of Basketball Operations Rod Thorn "with the reorganization"
     of the team "and then shift his responsibilities" to the
     proposed RSN (SPORTSBUSINESS JOURNAL, 6/12 issue).

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