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NOT JUST A PRO TEAM ANYMORE, WILD TAKE LARGE VIEW OF THE BIZ

          Minnesota Hockey Ventures Group LP (MHV), the holding
     company of the Wild, "may be due for a name change" because
     the "scope of its business has spread far beyond the rink,"
     according to Melissa Levy of the Minneapolis STAR TRIBUNE,
     who profiled the company's business operations as it
     prepares for the Wild's inaugural season.  In addition to
     putting the team on the ice next season, Levy wrote that MHV
     "has been looking at broader business opportunities in
     facilities management and training."  Wild CEO Jac Sperling:
     "It's not just about hockey ventures.  It's about sports and
     entertainment."  MHV will manage the team's arena in
     downtown St. Paul and the adjacent RiverCentre complex. 
     Also, the company's new catering joint venture "will service
     the premium seating levels of the arena and off-site
     events."  Wild President Tod Leiweke: "I think there's
     logical expansion for us, as a regional sports and
     entertainment company, to get into other things, because
     there are so many complementary opportunities.  But the
     heart of it has to be a vibrant (hockey) franchise."  But
     with the team preparing for its debut in October, MHV
     "hasn't been especially aggressive in searching out new
     business ventures."  Sperling: "Opportunities are there, and
     we get approached on a lot of things.  You just pay
     attention to what's happening" (STAR TRIBUNE, 6/11).
          WILD GETS LOAN: The SPORTSBUSINESS JOURNAL's Daniel
     Kaplan reports that the Wild "borrowed" $70M last month to
     finance its expansion-fee payment to the NHL.  The team
     "used an unusual financing method that it says will provide
     it with the financial flexibility necessary to build a
     larger sports and entertainment company."  To secure the
     loan, the team "took assets, such as luxury-suite and
     sponsorship fees, and placed them into a new company, or
     conduit.  This company then borrowed money from the
     commercial-paper market, a form of borrowing available only
     to companies that financial institutions consider to be
     highly creditworthy" (SPORTSBUSINESS JOURNAL, 6/12 issue).
          STATING THEIR CASE: St. Paul Pioneer Press Editor
     Walker Lundy wrote an Op-Ed yesterday explaining the
     newspaper's new marketing agreement with the Wild.  Lundy
     maintained that the Pioneer Press "will be neither
     advantaged or disadvantaged in our reporting and editorial
     commentary" on the team (ST. PAUL PIONEER PRESS, 6/11).     
     

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