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IS TIGER ENOUGH TO BOOST NIKE GOLF BALL INTO PROMINENCE?

          In the "latest and loudest shot fired in the golf ball
     wars," Tiger Woods played a Nike golf ball instead of a
     Titleist yesterday for the "first time in 98 tournaments,"
     according to Doug Ferguson of the AP.  Nike Golf President
     Bob Wood said if Woods "decides to switch" permanently to a
     Nike ball, "it's an earthquake."  Ferguson writes that a
     change for Woods to a Nike ball "could be just what Nike
     needs to move into the highly competitive -- and highly
     profitable -- golf ball industry."  Nike's Wood: "People who
     enjoy golf talk equipment -- what irons you just bought,
     what balls you play.  You never talk about shoes you wear or
     apparel.  The emotional core is equipment."  A.G. Edwards
     analyst Tim Conder said of Nike's golf foray, "Despite
     increased marketing spending, Nike really hasn't moved the
     dial in retail sales.  If Tiger is starting to come on
     board, that won't hurt.  But we'll see.  The main issue is
     whether serious golfers view Nike as having a serious ball." 
     Additionally, while Ferguson notes that Nike balls are made
     by Bridgestone, which has a 13% share of the premium golf
     ball market, Conder "questions why Bridgestone would make a
     superior product for a competitor" (AP, 5/19).
          WAS PRICE RIGHT? In L.A. Thomas Bonk wonders if it was
     "good business" for Nick Price "to say goodbye to Nike"
     after Nike filed suit against Chipshot.com for allegedly
     misusing Price in marketing efforts.  By ending his Nike
     deal, Price "turned his back on close to" $2M in endorsement
     income in 2000, "not to mention performance bonuses of
     about" $500,000.  Meanwhile, Price is "all over" Nike's
     apparel/footwear catalog for retailers (L.A. TIMES, 5/19). 

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