TV MONITOR: Last night's 10:00pm ET 60-minute edition
of FSN's "The National Sports Report" led with IN Univ. (IU)
suspending and fining men's basketball coach Bobby Knight,
followed by jury selection in the trial of Ravens LB Ray
Lewis. "TNSR" reported on 76ers-Pacers at 12:16 into its
broadcast and Avalanche-Stars at 13:33. "TNSR" had 11:20 of
IU/Knight coverage, 8:10 of NBA coverage and 5:15 of NHL
coverage. Last night's 11:00pm ET 30-minute edition of
CNN/SI's "Sports Tonight" and the 11:00pm ET 60-minute
edition of ESPN's "SportsCenter" both led with IU and
Knight, followed by 76ers-Pacers. "Sports Tonight" reported
on Avalanche-Stars at 14:00, and "SportsCenter" at 16:18.
"Sports Tonight" had 8:51 of IU/Knight coverage, 2:38 of NBA
coverage and 1:25 of NHL coverage. "SportsCenter" had 18:35
of IU/Knight coverage, 5:59 of NBA coverage and 3:50 of NHL
coverage. Note: Monday's schedule had one NBA playoff game
and one NHL playoff game (THE DAILY).
MAXIMUM'S HARDDRIVE: As News Corp.'s Maximum Golf
magazine launches this week, a "companion Web site" also
debuts on FoxSports.com (USA TODAY, 5/16). The
SPORTSBUSINESS JOURNAL's Noah Liberman writes that the site
will be FoxSports.com's official golf site, "combining
magazine content with straight news coverage of the golf
world. ... Much of the print edition will appear online
during the course of each month, including expanded versions
of some sections." Meanwhile, the 148-page debut issue of
Maximum Golf features "roughly" 50 ad pages and has a rate
base of 300,000. The publication is projecting a rate base
of 350,000 by January 2001. A four-color, single-page ad
runs for $28,500 (SPORTSBUSINESS JOURNAL, 5/15 issue).
FREE ADVICE TO TURNER SPORTS: In AZ, Jim Gintonio
writes that Turner's NBA reporter Cheryl Miller "shouldn't
be anywhere near a microphone when brother Reggie and the
Pacers are playing. Besides being embarrassing to watch,
it's a huge conflict of interest, something Turner Sports
should have no trouble figuring out" (AZ REPUBLIC, 5/16).