Menu
Sponsorships Advertising Marketing

WILL THE NHL'S EFFORT TO LEVERAGE 2002 GAMES BE LIMITED?

          The NHL "won't get to market" the 2002 U.S. Olympic
     hockey team "as one of its own," as the marketing and
     licensing agreements between the league and USA Hockey
     "expire this summer," according to Andy Bernstein of the
     SPORTSBUSINESS JOURNAL, who writes that USA Hockey officials
     "plan to administer all marketing rights on their own for
     the 2002 Games and beyond."  USA Hockey Deputy Exec Dir
     Brian Petrovek: "Where we can find places to work together,
     I'm sure we will, but we'll have nothing formal in that
     regard."  While Petrovek "disagreed" with NHL sources who
     said that the league and USA Hockey "never shared a common
     view on how much" USA Hockey promotional rights are worth,
     he said that USA Hockey "intends to raise its sponsorship
     rates."  Bernstein writes with increased prices and "no more
     one-stop shopping," sponsors "may now be less likely to tie
     the NHL and USA Hockey together" in marketing.  But NHLE
     Senior VP/Marketing Ed Horne said that the league is
     "expecting to gain unprecedented exposure" through the 2002
     Olympics.  Horne: "I think we'll be very active.  Clearly
     our owners wouldn't agree to take this step again and the
     commissioner wouldn't have pushed this along if we didn't
     feel this was something that was an important marketing
     opportunity for the league" (SPORTSBUSINESS JOURNAL, 5/15).
     

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2000/05/15/Sponsorships-Advertising-Marketing/WILL-THE-NHLS-EFFORT-TO-LEVERAGE-2002-GAMES-BE-LIMITED.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2000/05/15/Sponsorships-Advertising-Marketing/WILL-THE-NHLS-EFFORT-TO-LEVERAGE-2002-GAMES-BE-LIMITED.aspx

CLOSE