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IBM SET TO FOCUS OLYMPIC-THEMED ADS ONLY DOWN UNDER?

          Sources "familiar with the situation" said that IBM "is
     leaning toward running Olympic-theme advertising only in
     Australia," according to AD AGE.  IBM, which is in the final
     year of its TOP partnership with the IOC, "typically ran as
     many as five Games-oriented" TV spots and six print ads in
     North America, "tying its brand" to the Games. This year,
     the company "is considering running" non-Olympic, e-business
     ads in North America during the Games (AD AGE, 4/24 issue).
          NOTES: The AUSTRALIAN's John Lehmann reported that an
     "analysis" conducted by the paper found that SOCOG is
     "poised to reap about" A$85M, "almost half their outstanding
     domestic ticket budget," by selling tickets to events "they
     wrongly claimed were sold out."  Lehmann: "Despite the
     prospect of the relatively easy extra [A]$85 million, SOCOG
     must still raise another [A]$115 million to avoid a ticket
     budget shortfall" (AUSTRALIAN, 4/27)....The IOC announced
     that the 28 Summer Olympic Int'l Federations "will receive a
     total of" $161.2M from TV and marketing revenues from the
     Sydney Games.  The total "is nearly double" the $88.6M
     received from the Atlanta Games (USA TODAY, 4/21)....In Salt
     Lake City, Mike Gorrell writes that FBI and Justice
     Department investigators questioned senior U.S. IOC member
     Anita DeFrantz for three hours on April 12 "about her
     knowledge of gifts bestowed by the Salt Lake Bid Committee
     in its pursuit" of the 2002 Winter Olympics.  DeFrantz
     attorney Richard Oparil said that the line of questioning
     "did not suggest DeFrantz was a suspect" in the 16-month-old
     investigation (SALT LAKE TRIBUNE, 4/27).

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