Finance

NEW BALANCE SAYS IT'S READY TO LEAPFROG REEBOK AND ADIDAS

4.27.2000

          New Balance CEO Jim Davis said that the shoe company is
     "poised to grab more market share this year, potentially
     passing both" adidas and Reebok to take the number two slot
     in U.S. sales, according to Jennifer Allen of BRIDGE NEWS. 
     Davis said that New Balance is "on track to increase
     worldwide sales this year about" 30% to $1.1-1.2B  Davis:
     "We probably will pick up some market share this year ...
     probably a little from everybody.  We could conceivably
     displace Reebok and adidas [in U.S. sales by the end of
     2000]."  Meanwhile, Davis added that New Balance has no
     plans to go public, and the company's products will not be
     sold through Internet retailer Fogdog Sports because Nike
     has an investment in the company (BRIDGE NEWS, 4/25).

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