Sports Industrialists

HARNESSING THE POWER OF NASCAR TO DRIVE YOUR SALES

4.26.2000

          Take part in the most in-depth look at the business of
     motorsports at the STREET & SMITH'S MOTORSPORTS MARKETING
     FORUM: "SELLING AT 190 MPH: HARNESSING THE POWER OF NASCAR
     TO DRIVE YOUR SALES."  The event, held May 26, 2000, in
     Charlotte, includes panel discussions with top executives
     and features keynote addresses from NASCAR COO Mike Helton
     and Turner Sports President Mark Lazarus.  In addition, The
     Sports Business Daily will present NASCAR Senior VP Brian
     France with its 1999 Sports Industrialist of the Year award. 
     Event sponsors are Cotter Group, Britten Media and Notara. 
     Registration is $325 per person, and group discounts are
     available.  Call Karri Peters at 704-973-1558 or e-mail
     kpeters@amcity.com for registration information.

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