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Facilities Venues

BRADLEY CENTER HAD NET LOSS DUE TO LOCKOUT, OTHER FACTORS

          A report released this week shows that the Bradley
     Center "sustained a net loss" of $3.2M in FY'99, "due in
     large part" to the NBA lockout "and other changes that
     directly benefited" the Bucks, according to Don Walker of
     the MILWAUKEE JOURNAL SENTINEL.  The report "adds fuel to
     calls" by Bradley Center officials and members of a Greater
     Milwaukee Committee task force studying the facility "that
     improvements and changes are needed to the nearly 12-year-
     old arena to make it financially viable and competitive." 
     The report "did not detail how much" the canceled NBA games
     cost the arena.  In FY'98, ad revenue for the facility was
     $1.14M, but after the Bradley Center Board agreed to give
     the Bucks the "primary right" to grant sponsorship and ad
     rights to the arena, it "reported a mere" $193,670 in ad
     revenue.  Additionally, a "onetime payment" totaling $1.25M
     was made to the Bucks as part of the team's sponsorship and
     ad deal with the arena. Revenues for FY'99 totaled $14.2M,
     down $2.6M, and expenses totaled $18M, a decrease of "just
     over" $1M.  Suite revenue represented $2.2M, a "decline of
     nearly" $50,000 from FY'98 (MIL. JOURNAL SENTINEL, 4/26).

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