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Sports Industrialists

MR. JORDAN GOES TO WASHINGTON ... AND STAYS? MJ THE POL?

          MICHAEL JORDAN was a guest on NBC's "Meet The Press"
     with Tim Russert on Sunday and discussed the state of the
     NBA, social issues facing many of today's youth and his
     increasing involvement in politics.  Russert: "Television
     viewership [is] way down on the NBA without Michael Jordan. 
     Is there another Michael Jordan out there?"  Jordan: "I
     think the problem with the ratings -- and with the fans
     watching the game is you have a lot more younger players
     coming into the game and they're missing the years of
     college to where they perfect their moves and their skills
     to where they can call on those skills, so the fans can see
     it and [how] it looks -- it's beautiful basketball.  So, as
     the league continues to grow and mature, and these young
     players mature into ... better basketball players, you're
     going to see better basketball games, and the fans are going
     to appreciate that."  Russert noted Jordan's endorsement of
     Democratic presidential candidate BILL BRADLEY and asked if
     he was "going to become more politically involved now that
     you're no longer an active player?"  Jordan: "I will be. ...
     Now that I'm out of [playing basketball day-to-day] and more
     focused on ... my life and where my life is headed and my
     children's future, I have to take more of a political stance
     and support who I feel is going to benefit me."  Russert:
     "Any chance you'll ever run for office?"  Jordan: "Not right
     now."  Russert: "Not right now, but maybe?"  Jordan: "You
     never know" (NBC, 4/23).  In Canada, Chris Cobb wrote that
     the "usual hard-edged" Russert "gave Jordan an easy ride,
     and, indeed, there was a feeling of pre-arrangement to his
     questions and Jordan's responses" (NATIONAL POST, 4/24).
          IMAX'S SILVER HAMMER ON JORDAN: In Chicago, Rick
     Telander previewed the IMAX film, "MICHAEL JORDAN TO THE
     MAX," and wrote, "I watched a director's cut on my VCR --
     watched it three times -- and even with rough sound and
     foreshortened images, the documentary is powerful,
     uplifting, riveting and joyous" (CHICAGO SUN-TIMES, 4/24).

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