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NBA PLAYOFF PICTURE: HORNETS, HEAT WONDER WHERE THE FANS ARE

          The "least-attended" home playoff game in Hornets
     history came Saturday night against the 76ers, as "only"
     11,766 fans showed up after 15,023 tickets were sold,
     according to the CHARLOTTE OBSERVER's Peter St. Onge, who
     examines the team's attendance woes in a front-page report. 
     But it "got worse" for Game Two last night, as paid
     attendance "was just" 11,686, but "actual turnstile totals
     were not available."  The playoff attendance "mirrors a
     dramatic decline in Hornets' regular-season attendance," as
     the team has "lost about" 7,000 season-ticket holders in the
     past four years (CHARLOTTE OBSERVER, 4/25).  Also in
     Charlotte, Rick Bonnell wrote that there were 8,000 unsold
     tickets for Saturday's game.  Bonnell: "It's curious that
     there wasn't more interest.  The Hornets draw dramatically
     better on weekends normally" (CHARLOTTE OBSERVER, 4/25). 
     Meanwhile, Lauren Markoe reports today, "Weary of waiting
     for the Hornets, Charlotte officials will ask team co-owner
     Ray Wooldridge to present a financing plan for a new arena
     early next month."  Charlotte City Council member Don
     Lochman, on Wooldridge, who has "broken two dates" since
     December to appear before the Economic Development committee
     with an arena plan: "This gentleman walked [in] ... and said
     'I will have this for you,' and I haven't seen the guy
     since."  Markoe adds that "several" council members want
     Wooldridge to "reveal" the plan's "broad outlines" at their
     May 1 or May 8 meeting (CHARLOTTE OBSERVER, 4/25).
          BIENVENIDOS A MIAMI? In Miami, Barry Jackson writes
     that the Heat "decided Monday to close off" 3,100 upper-
     level balcony seats for tonight's Game Two of its series
     with the Pistons.  For both games, capacity "has been
     limited to" 16,500 at AmericanAirlines Arena.  The Heat sold
     all 16,500 available seats for Game One and "listed it as a
     sellout," while "about" 500 tickets remain for tonight's
     game.  The team "will consider opening" the balconies during
     the second round of the playoffs (MIAMI HERALD, 4/25). 
     Saturday's Game One "marked the first time the balconies
     were closed" for a weekend game since the arena opened in
     January (MIAMI HERALD, 4/23).  The Heat's attendance at the
     first year AmericanAirlines Arena was the focus of a front-
     page report in Friday's WALL STREET JOURNAL by Sam Walker,
     who wrote, "In one of the most perplexing developments of
     the year in sports, thousands of Heat fans have been AWOL
     this season, even at big games" (WALL STREET JOURNAL, 4/21). 
          IN MOTOWN? In Detroit, Chris McCosky writes that "fewer
     than" 10,000 tickets have been sold for Saturday's Heat-
     Pistons Game Three at The Palace (DETROIT NEWS, 4/25).

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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