Acclaim Entertainment has signed exclusive multi-year
agreements with George Foreman and Roy Jones, Jr., to serve
as spokespersons for the upcoming HBO Boxing video game,
which will be released for Sony PlayStation in the fall
(Acclaim Entertainment)....Fig Newtons has signed to be the
official energy food of USA Cycling, the USA Cycling Team,
the Chevy Trucks National Off-Road Bicycle Association
National Championship Series, U.S. Cycling Federation
National Championships, the BMC Software Grand Prix and
selected grassroots mountain bike races (USA Cycling).
...The SEC and marketing partner Host Communications
announced that ALLTEL has been added as a Corporate Partner
and will be the SEC's exclusive telecom provider (SEC).
...The USTA signed a multi-year deal through 2005 with
Facility Merchandising Inc. to be the exclusive merchandise
concessionaire for the U.S. Open Tennis Championships. FMI
has been with the event since '96 (USTA).....N.Y.-based
Scarborough Sports Marketing has entered into a consulting
agreement with Pilson Communications (Scarborough).
