Nielsen//NetRatings lists the top 20 sports Web sites
for the month of February. All numbers are from home
computer users and do not reflect numbers from office use.
Though some Web sites such as nfl.com, nba.com, nfl.com,
nascar.com and pgatour.com can be accessed via espn.com,
each site is measured independently by Nielsen//NetRatings.
SITE UNIQUE AUD. REACH % PAGE VIEWS VISITS TOTAL
(000) ACTIVE (000) PER PERSON TIME
espn.go.com 3,286 4.3 81,636 4.44 20:41
sportsline.com 2,893 3.8 42,972 2.38 10:41
cnnsi.com 2,504 3.3 49,076 2.14 11:51
nascar.com 1,662 2.2 38,023 3.89 21:18
wwf.com 1,491 2.0 37,694 2.51 17:03
sports.
yahoo.com 1,307 1.7 19,589 3.37 10:00
nba.com 1,033 1.4 31,276 2.88 17:05
nfl.com 837 1.1 8,604 2.14 7:29
sportingnews.com 671 0.9 8,634 2.18 12:44
rivals.com 626 0.8 55,546 4.36 46:20
fansonly.com 557 0.7 6,479 2.10 8:22
golfweb.com 524 0.7 3,780 1.97 7:04
foxsports.com 524 0.7 4,952 1.99 7:51
pgatour.com 411 0.5 6,383 2.88 12:36
wwfdivas.com 410 0.5 11,396 1.48 8:06
majorleague
baseball.com 399 0.5 5,416 2.05 9:01
nhl.com 381 0.5 4,365 2.11 9:02
wcw.com 372 0.5 6,325 1.84 11:13
athlete
direct.com 348 0.5 1,804 1.60 5:24
therock.com 329 0.4 7,831 1.89 13:38
NOTES: Reach % active = % of 80 million active users in
a given month; Page views = number of pages (in millions)
loaded on a user's computer; Visits per person = average
number of visits by a user in a given month; Total Time =
cumulative time spent on the site during the entire month
per user.
-30-
