TV MONITOR: Last night's 10:00pm ET edition of FSN's
"Fox Sports News" led with Reds-Rockies, followed by Braves-
Cubs and Cardinals-Astros. The first non-MLB report on "Fox
Sports News," at 8:42 into the broadcast, was Heat-76ers.
Last night's 11:00pm ET edition of CNN/SI's "Sports Tonight"
led with Heat-76ers, followed by Pacers-Knicks. The first
MLB report on "Sports Tonight," at 4:13, was Reds-Rockies.
Last night's 11:00pm ET edition of ESPN's "SportsCenter" led
with Reds-Rockies, followed by Braves-Cubs and Cardinals-
Astros. The first non-MLB report on "SportsCenter," at
8:20, was Pacers-Knicks (THE DAILY).
NOTES: In Winston-Salem, Mike Mulhern writes that if
NASCAR and its track promoters "are becoming understandably
perturbed about TV's lack of interest in promoting Winston
Cup events," then why don't they "buy some television ads of
their own?" SMI President Humpy Wheeler: "They are
prohibitively expensive, from $100,000 to $200,000 to
$300,000" (WINSTON-SALEM JOURNAL, 4/11)....In Toronto, Chris
Zelkovich notes that Games Two and Three of the Senators-
Maple Leafs playoff series will be carried on ESPN and ESPN2
and writes, "While this isn't the first all-Canadian series
ESPN has aired, it is a rarity." ESPN Programming Manager
Gary Morgenstern: "Our goal is to show at least one game
from each of the matchups. We believe hockey fans in the
States will be very interested in the series" (TORONTO STAR,
4/11). ...A new season of "Talking Baseball" debuted on MSG
Sunday night. The show will be back for 26 editions, which
will put the total number of "Talking Baseball" shows over
500 dating back to '88 (THE DAILY)....SportsTicker will
provide women's basketball news and info to
theHoopslink.com, an online news site dedicated to women's
basketball (THE DAILY). Meanwhile, ChicagoSports.com will
offer Hometown Report, SportsTicker's new local sports
statistical information product (AD AGE, 4/11).
