American General Financial Group (AGFG) has signed a
three-year deal as the WNBA's "newest corporate sponsor,"
according to Terry Lefton of BRANDWEEK. Sources "value the
deal," which includes media on WNBA broadcast partners NBC,
Lifetime and ESPN, at $1M per year (BRANDWEEK, 3/27 issue).
ODDS & ENDS: CA-based Kyocera America "wanted to
display" its "stylized corporate logo, a futuristic-looking
assemblage of red triangles and other geometrical shapes,"
along the outfield railing in Qualcomm Stadium this year as
part of the company's sponsorship deal with the Padres. But
the team was "afraid that fans wouldn't know what" the logo
was, so the company "agreed to use a more conventional
looking black 'K' that matched Kyocera's typeface -- along
with a 28-foot-long corporate banner" (S.D. UNION-TRIBUNE,
3/28)....OH-based Summit Racing Equipment has expanded its
partnership with the NHRA with a three-year, multi-million
dollar deal to become the racing organization's Official
Automotive Mail Order Catalog (NHRA)....Reebok will announce
this week a "record-breaking four-year extension" to its
Welsh Rugby Union (WRU) licensing deal. The new deal "could
be worth as much as" $7.9M to the WRU (LONDON TIMES, 3/26).
