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The Back Of The Book

WISCONSIN WINTERS DRIVE VIEWERS TO THE TUBE TO WATCH NFL

          The following lists the average Nielsen rating for NFL
     broadcasts in the top 77 U.S. markets during the '99 season. 
     The numbers include all games on over-the-air local ABC, CBS
     and Fox affils -- including "MNF" and Thanksgiving Day.
     Numbers exclusively represent game telecasts (Nielsen):

                           AVG.                              AVG.
MARKET                     DMA    MARKET                     DMA 
Green Bay/Appleton        25.4    Charlotte                 11.7 
Denver                    19.9    Houston                   11.7
Buffalo                   19.1    Nashville                 11.7
Kansas City               19.1    Shreveport                11.6
Jacksonville              18.8    Columbus                  11.0
Madison                   18.5    Boston                    10.8
Milwaukee                 18.3    New York                  10.8
Dallas/Ft. Worth          17.5    Omaha                     10.8
S.F./Oakland/San Jose     17.4    W. Palm Beach/Ft. Pierce  10.8
Pittsburgh                17.1    Cincinnati                10.7
Minneapolis/St. Paul      16.8    Atlanta                   10.5
Washington, DC            16.4    Toledo                    10.5
Rochester                 14.9    Grand Rapids/Kalamazoo^   10.3
Sacramento/Stock./Modesto 14.7    Youngstown                10.3
Tampa/St. Petersburg      14.7    Los Angeles               10.1
New Orleans               14.5    Syracuse                  10.1
Philadelphia              14.3    Wilkes-Barre/Scranton     10.1
San Diego                 14.2    Flint/Saginaw/Bay City    10.0
St. Louis                 13.9    Richmond/Petersburg        9.8
Cleveland                 13.7    Mobile/Pensacola           9.6
Honolulu                  13.4    Harrisburg/Lancaster^      9.4
Las Vegas                 13.2    Salt Lake City             9.3
Oklahoma City             13.2    Hartford/New Haven         9.2
Indianapolis              13.0    Providence/New Bedford     9.2
Tulsa                     13.0    Baltimore                  9.1
San Antonio               12.9    Dayton                     9.1
Norfolk/Portsm/Newpt News 12.9    Portland                   9.1
Seattle/Tacoma            12.7    Memphis                    9.0
Chicago                   12.7    Birmingham                 8.8
Austin                    12.6    Greensboro/Hi Pt/W-Salem   8.7
Detroit                   12.6    Raleigh/Durham             8.7
Miami/Ft. Lauderdale      12.6    Knoxville                  8.4
Albuquerque               12.5    Little Rock/Pine Bluff     8.0
Des Moines/Ames           12.4    Louisville                 7.8
Spokane                   12.4    Roanoke/Lynchburg          7.3
Fresno/Visalia            12.1    Greenville/Spartanburg^    7.2
Phoenix                   12.1    Charleston/Huntington      7.1
Orlando                   11.8    Lexington                  5.7
Wichita/Hutchinson        11.9    TOTAL                     12.6
          
          ^ = Grand Rapids/Kalamazoo includes Battle Creek. 
     Harrisburg/Lancaster includes Lebanon and York. 
     Greenville/Spartanburg includes Asheville and Anderson.
        

                              -30-
        

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