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MARKETPLACE ROUND-UP

          MERGER MANIA: The SPORTSBUSINESS JOURNAL's Andy
     Bernstein reports that Dallas-based Corporate Marketing
     Associates (CMA) and Toronto-based Lang & Associates have
     "joined forces and renamed themselves The Global
     Experiential Marketing Group."  CMA Founder Rick Jones said
     that "combined annual revenue" for the merged company will
     be "about" $14M but added that the new firm "hopes to grow"
     to $100M in revenue by the end of 2000 "through additional
     mergers and acquisitions" (SPORTSBUSINESS JOURNAL, 3/2O).
          QIERO CIEN PUNTOS: In OH, Bob Finnan writes that "most"
     of the 13,241 fans at last night's Rockets-Cavs game "could
     care less" that the Cavs ended their six-game losing streak
     with a 98-85 victory, as they "just wanted to get their paws
     on a free Chalupa."  The Cavs are running a Taco Bell promo
     where fans get free Chalupas when the Cavs score 100 or more
     points.  But the Cavs have "failed in their last seven
     attempts" to score 100, and when G Earl Boykins' "shot was
     blocked" with time expiring last night, it sent "a round of
     boos throughout" Gund Arena (OH NEWS-HERALD, 3/21). 
          WILSON'S PUSH: In Chicago, Maura Webber profiles Wilson
     Sporting Goods, which "saw its profits soar" 35% to $42M 
     last year on sales of $587.2M.  In '99, "all Wilson
     divisions," including golf, tennis and team sports, were
     "profitable," but Webber adds, "What remains unclear is how
     long Wilson can sustain its double-digit growth rate." 
     While the company "still has endorsement contracts" with
     some athletes, it is "putting an increasing amount of its
     budget into grass-roots advertising."  In golf, Wilson added
     1,500 "more local pros to make a total of 2,500 who will
     hold 7,500 demonstrations this year" (CHI. SUN-TIMES, 3/21).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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