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MAKING RADIO WAVES: FOX SPORTS LINKS WITH PREMIERE ON NET

          Fox Sports and Premiere Radio Networks announced
     yesterday that they will launch an all-sports radio network
     on August 28, with at least 50 stations "picking up some or
     all of its programming," according to David Barron of the
     HOUSTON CHRONICLE.  Premiere President Kraig Kitchin said he
     expects the network to grow to at least 300 affiliates. 
     Premiere Radio Networks is owned by Clear Channel
     Communications, which will own 830 radio stations after its
     acquisition of AMFM Inc.  Kitchin and Fox Sports TV Group
     Chair David Hill said that the network will "take advantage"
     of FSN's rights deals with NBA, MLB and NHL teams to provide
     "regional programming on radio, much as it does on
     television."  While final decisions on talent have not been
     made, the network will include sports talk personality Tony
     Bruno and Cris Collinsworth, but Barron reports that the
     network will not include Premiere's "top sports personality,
     Jim Rome."  Premiere will "continue to syndicate and market
     Rome's show under the Premiere Radio Networks umbrella
     rather than Fox Sports Radio Network" (HOUSTON CHRONICLE,
     3/15).  But USA TODAY's Rudy Martzke writes that Rome will
     be one of the hosts on the 24-hour network.  Hill, on the
     network: "I haven't heard ESPN Radio, but I imagine they're
     a national service. Our regional service will fit nicely
     with our regional cables" (USA TODAY, 3/15).      
          IF THEY CAN MAKE IT THERE: Kitchin said that he wants a
     presence in the N.Y. market, but NEWSDAY's Steve Zipay
     writes that potential stations "don't include" WFAN-AM or
     WJWR-AM, the area's two all-sports stations (NEWSDAY, 3/15). 
     Kitchin is also interested in the Atlanta market: "Atlanta
     is probably radio's hottest market in terms of demand for
     listeners and advertising" (ATLANTA CONSTITUTION, 3/15). 

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