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Sponsorships Advertising Marketing

DEALS & DOLLARS: PEPSI FEELS THE BURN; MLS TO LAND FRITO LAY

          PepsiCo, an MLS sponsor since '97, has signed a deal 
     with the Burn giving the company exclusive pouring rights to
     the team's home games at the Cotton Bowl (PepsiCo). 
          BRANDWEEK's Terry Lefton reports that MLS charter
     sponsor AT&T "will not renew its contract," while league
     execs "have been looking to split the telecom category into
     two or more parts."  Meanwhile, Frito Lay, which MLS "has
     been chasing" since its inaugural year in '96, is "close to
     completing" a sponsorship deal that will include a "huge
     retail presence" for MLS (BRANDWEEK, 3/13 issue).
          OTHER DEALS: NC-based John Deere has signed a three-
     year deal to become the Official Lawn & Garden Tractor of
     the KY Speedway (John Deere)....The National Off-Road
     Bicycle Association (NORBA) signed Kenwood Communications as
     the Official Radio Communications Provider for the 2000
     NORBA National Championship Series, which consists of five
     U.S. stops.  Kenwood will provide on-site, two-way radios
     and other communication equipment for the events (NORBA). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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