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Leagues and Governing Bodies

STERN'S PROPOSAL STILL FACES UPHILL CLIMB ON PUBLIC OPINION

          Following last night's compromise on placing
     microphones on NBA coaches, the CINCINNATI ENQUIRER's Tim
     Sullivan writes that NBA Commissioner David Stern "may be
     right" with his theory that "more access will mean more
     audience," but he was "going about it all wrong."  Sullivan:
     "Six-figure fines for coaches ... are not only
     disproportionate, they are dumb.  Give Stern some credit for
     some smarts, however.  He seems to have realized his
     mistake" (CINCINNATI ENQUIRER, 3/15).  In N.Y., Mike Lupica
     writes that Stern and NBA Deputy Commissioner Russ Granik
     both "looked as if they got mean and vindictive when it
     looked as if they could not force their concept of what is
     right for the league on some of their coaches."  Lupica, on
     last night's compromise: "Maybe it is the beginning of the
     end to a fight Stern and Granik should not have picked with
     their coaches in the first place" (N.Y. DAILY NEWS, 3/15).
     USA TODAY's Mike Lopresti: "Mandates are hard to swallow,
     especially this one with its faint whiff of Big Brother. 
     Rebellion was a certainty" (USA TODAY, 3/15).          
          MISGUIDED: In Boston, Michael Gee writes that the
     "national brouhaha" over the mics "paints" Stern as a
     "vindictive petty tyrant."  Gee: "[Stern] is convinced that
     the reason fewer people care to watch his league's games is
     that he hasn't marketed pro basketball aggressively enough. 
     Stern can't bear to face the truth.  Fewer people are
     attending and tuning in pro ball because the NBA is boring
     them comatose."  Gee adds that Stern's "harsh and brainless
     fines are also self-defeating" (BOSTON HERALD, 3/15).  In
     Norfolk, Bob Molinaro: "Miking the coaches and putting
     cameras in the locker rooms are cheesy stunts that may soon
     bore fans as much as they alienate the coaches" (VIRGINIAN-
     PILOT, 3/15).  In S.F., David Steele writes there "actually
     is a moderately logical argument in favor of the increased
     creeping of technology into the game," but adds that "the
     game is enough" (S.F. CHRONICLE, 3/15).  In Columbia (SC),
     Bob Spear: "Pull the wires, Mr. Commissioner.  This stunt is
     like slapping a coat of paint on a termite-infested wall. 
     The problem is only covered, not corrected" (Columbia STATE,
     3/15). The INT'L HERALD TRIBUNE's Christopher Clarey: "In
     the long term there is more to be gained from allowing
     coaches the freedom to keep their essential dealings with
     their players off tape and safely off the record than edging
     basketball toward professional wrestling or 'The Truman
     Show'" (INT'L HERALD TRIBUNE, 3/15).  In Akron, Terry Pluto:
     "The fans aren't staying away because too many players are
     immature, the music is skull-splitting and more than half of
     the teams have sunk to Cavs-like irrelevancy.  No, it's that
     we can't hear the coaches on NBC."  Pluto: "The league is
     overpriced.  When will Stern ever get that message? 
     Instead, he listens to his marketing nabobs rather than his
     customers" (AKRON BEACON JOURNAL, 3/15).  FSN's Jim Rome:
     "Memo to David Stern.  Address the league's real problems,
     leave the gimmickry to others. ... I mean, what is this, the
     NBA or the XBA?" ("Last Word," 3/14).  ESPN's Jack Ramsay:
     "The NBA has a great product.  They should focus on that
     with their television work and let the coaches do their
     work. ... I love David Stern ... But in this case, I think
     he's steering the ship on the wrong course by about 180
     degrees" ("NBA Today," ESPN, 3/14).       

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