Menu
Sponsorships Advertising Marketing

DIAMOND DEALS: SOSA'S ENERGY DRINK; PIAZZA BECOMES FAMOUS

          Cubs RF Sammy Sosa signed an exclusive two-year deal
     with CA-based Hansen Natural Corp. as an int'l spokesperson
     for Hansen's carbonated energy drink (THE DAILY). 
          TRY TO CATCH IT: Mets C Mike Piazza will be featured on
     the second box of a planned series of eight cereal boxes
     around the Mets from N.Y.-based Famous Fixins.  The first
     box of the series, "Amazin' Mets Frosted Flakes," debuted
     last September and featured eight Mets players, including
     Piazza.  The Piazza box is scheduled to debut in N.Y.-area
     stores in April before MLB's Opening Day (Famous Fixins).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2000/03/13/Sponsorships-Advertising-Marketing/DIAMOND-DEALS-SOSAS-ENERGY-DRINK-PIAZZA-BECOMES-FAMOUS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2000/03/13/Sponsorships-Advertising-Marketing/DIAMOND-DEALS-SOSAS-ENERGY-DRINK-PIAZZA-BECOMES-FAMOUS.aspx

CLOSE