Yahoo! has signed on as the exclusive Internet services
sponsor of the U.S. Ski & Snowboard Team. Under the deal,
Yahoo! will host several online events and event coverage
across its Web properties. An online sweeps offering the
chance to win a trip to the Chevy Truck U.S. Alpine
Championships in WY in March will run on Yahoo! Sports
through March 10. Additionally, Yahoo! Chat will host live
chats with some of the team's athletes. Yahoo! will receive
TV exposure, as well as on-site marketing rights (USS&ST).
LET'S HAVE A BALL: The U.S. Pro Volleyball League
signed Molten USA as the Official Game Ball and Training
Ball of the USPV Millennium Cup and Jewel Osco as an
Official Event Sponsor. The Millennium Cup is an int'l
round-robin tournament to be held in Louisville, St. Louis,
Milwaukee and Chicago in May (USPV)....Volleyballer Misty
May, the '99 NCAA Athlete of the Year, has signed an
endorsement deal with Speedo. May is represented by CO-
based Progressive Sports Management (Speedo).
MORE DEALS: The USPS has renewed its sponsorship of the
Saturn USPRO Cycling Tour (USPS)....Airwalk Int'l has named
CA-based Bulldog Drummond as its new strategic marketing
partner. Billings were not disclosed (Airwalk).
