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IN THE TRADES: LOGO STILL LOVES NBA; NIKE SPINS NEW NCAA ADS

          Logo Athletic, "despite rampant rumors to the
     contrary," will "continue to supply" nine NBA teams with
     uniforms next season under the Puma brand name, according to
     Andy Bernstein of the SPORTSBUSINESS JOURNAL.  Logo Founder
     Tom Shine "renegotiated" the company's one-year old deal,
     "asking for financial relief that acknowledged the slump in
     the licensed-product market."  This comes after Logo
     renegotiated terms of its NFL licensing deal, and Bernstein
     cites sources as saying that NFLP has been "deluged with
     calls from licensees asking to renegotiate" their league
     deals "just as" Logo did (SPORTSBUSINESS JOURNAL, 2/28).
          BRACKET UP: BRANDWEEK's Terry Lefton reports on the new
     NCAA Final Four ad campaign from Wieden & Kennedy, Portland,
     for Nike, a "non-sponsor" of the NCAA.  Lefton writes that
     the campaign, titled "Bracketville," features "many
     Swooshmeisters tied to college teams, especially ... Duke,
     who live in a town that is a two-dimensional representation
     of the NCAA hoops tourney, complete with an aerial shot of
     twin brackets as boundaries; sort of Pleasantville meets the
     Final Four."  Other "team participants" include the
     universities of Cincinnati, KY, Stanford, AZ and Georgetown,
     "with female athletes also included."  The campaign tagline
     is, "Stay as long as you can" (BRANDWEEK, 2/28 issue).
          FILA CONTINUES TENNIS PUSH: The SPORTSBUSINESS
     JOURNAL's Daniel Kaplan reports that Fila has signed
     Slovakian tennis player Karol Kucera to an endorsement deal
     that "could pay him -- including hefty bonuses -- a seven-
     figure sum" over three years.  Kucera, currently ranked No.
     86 on the ATP Tour, endorsed Nike, but his agent, SFX Sports
     Groups' Ken Meyerson, said that Nike "cut back its tennis
     endorsements recently."  Kaplan adds that Meyerson "worked
     with Fila to structure an insurance package," as "companies
     like Fila" are "using insurance to hedge against bonus-laden
     contracts" (SPORTSBUSINESS JOURNAL, 2/28 issue). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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