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ESPN LANDS RIGHTS TO MARKETING FOR UNIV. OF AL-BIRMINGHAM
Published February 29, 2000
The Univ. of AL-Birmingham (UAB) has agreed to a five- year deal that allows ESPN to market UAB's athletics programs, according to Doug Segrest of the BIRMINGHAM NEWS. In the past, UAB has "handled marketing either internally or through transient one-year terms with outside entities." ESPN will now oversee radio and TV rights and production, signage, advertisement and corporate sponsorship, as well as hire a staff to work on UAB accounts in Birmingham. The deal makes UAB the "fifth Division I program to turn its marketing over to Charlotte-based ESPN Marketing, joining" the Univ. of KS, the Univ. of OR, TX Christian Univ. and Univ. of South FL (BIRMINGHAM NEWS, 2/28).