Hammon Headlines espnW's "Impact 25" Luck Reiterates Stance On Likeness Compensation Hancock Talks Future Of CFP WVU Looking For Luck's Replacement Pitt Fires AD Steve Pederson Lochmann's Resignation Comes Amid UM Staff Shakeup Fired Pelini Slammed Nebraska AD Eichorst Hollis Concerned By Booze-Heavy Gamedays Alexi Lalas Leaves ESPN For Fox Sports FAU Continues Big Bet On Football
ESPN LANDS RIGHTS TO MARKETING FOR UNIV. OF AL-BIRMINGHAM
Published February 29, 2000
The Univ. of AL-Birmingham (UAB) has agreed to a five- year deal that allows ESPN to market UAB's athletics programs, according to Doug Segrest of the BIRMINGHAM NEWS. In the past, UAB has "handled marketing either internally or through transient one-year terms with outside entities." ESPN will now oversee radio and TV rights and production, signage, advertisement and corporate sponsorship, as well as hire a staff to work on UAB accounts in Birmingham. The deal makes UAB the "fifth Division I program to turn its marketing over to Charlotte-based ESPN Marketing, joining" the Univ. of KS, the Univ. of OR, TX Christian Univ. and Univ. of South FL (BIRMINGHAM NEWS, 2/28).