The following lists final national and cable Nielsen
ratings from recent sports events (THE DAILY):
EVENT DATE NET TIME RAT/SHR
NCAA Men's B-Ball: (regional) 2/19 ABC 1:30-3:30pm 1.4/4
NCAA Men's B-Ball: (regional) 2/19 ABC 3:30-6:00pm 1.5/4
NAPA Auto Parts 300 2/19 CBS noon-2:30pm 3.2/9
NASCAR: Gatorade 125s 2/19 CBS 2:30-4:00pm 3.3/9
PGA: Nissan Open -- 3rd Rd. 2/19 CBS 4:00-6:00pm 3.4/9
Skiing: Bumps & Jumps 2/19 NBC 2:00-3:00pm 1.0/3
"NBA Showtime" 2/19 NBC 3:00-3:30pm 1.5/4
"NBA on NBC": (regional) 2/19 NBC 3:30-6:00pm 2.4/6
NCAA Men's B-Ball: (TEM-CIN) 2/20 ABC 1:30-4:00pm 2.2/6
Chevrolet Skating Spectacular 2/20 ABC 4:00-6:00pm 3.3/7
NASCAR: Daytona 500 2/20 CBS noon-4:00pm 8.4/22
PGA: Nissan Open -- 4th Rd. 2/20 CBS 4:00-6:00pm 5.1/11
The Gravity Games 2/20 NBC 12:30-2:30pm 1.3/4
"NBA Showtime" 2/20 NBC 2:30-3:00pm 1.3/3
"NBA on NBC": (regional) 2/20 NBC 3:00-5:30pm 3.1/7
"NBA on NBC": (Lakers-76ers) 2/20 NBC 5:30-8:00pm 4.8/9
US COV
EVENT DATE NET AREA AREA SHR 000
NCAA Men's B-Ball: (SYR-UL) 2/10 ESPN 1.0 1.3 2 1005
Buick Invitational-2nd Rd. 2/11 USA 1.3 1.6 4 1262
NBA All-Star Rookie Challenge 2/12 TNT 1.3 1.7 4 1314
NBA All-Star Saturday 2/12 TNT 3.0 3.9 7 3022
NASCAR: Last Chance Qualifier 2/13 ESPN 1.6 2.1 6 1585
NASCAR: Daytona 200 2/13 ESPN 1.5 2.0 5 1536
NASCAR: Discount Auto Parts 200 2/13 ESPN 1.3 1.7 4 1319
AUTO RACING: CBS' Daytona 500 rating was down 13% from
last year's 9.6/25 (CBS)....The NBA on NBC is averaging a
3.8/8 rating through 14 games, compared to last year's
4.3/10 final season average for 28 games (NBC).
NHL: ESPN's coverage of Sunday's Flyers-Rangers game
earned a 0.9 cable rating, translating into 1,145,202 HHs.
The rating makes it the most-watched NHL regular season game
on cable since '97. In addition, the game earned a 1.2
rating in Men 18-34, a 1.1 rating in Men 18-49 and a 1.1
rating in Men 25-54 (NHL)....ESPN's NHL coverage through
Sunday is averaging a 0.61 rating (466,000 HHs) for 16
games, which is even with last year's 0.61 rating (463,000
HHs) for 17 games. ESPN2's NHL coverage through 2/17 is
averaging a 0.29 rating (192,000 HHs) for 73 games, down 9%
from last year's 0.32 (199,000 HHs) for 52 games (ESPN).
For broadcast numbers, one ratings point = 1,008,000
homes. For cable, "Cov. Area" = % of homes tuned in to that
program in that network's universe of subscribers.
