Blue Jays ads this year are "promoting some of the
opposing teams as well as the Blue Jays," according to Larry
Millson of the Toronto GLOBE & MAIL, who reports that the
ads "emphasize some of the visiting teams and their stars in
selling what is called a power pack," a seven-game ticket
package. The Expos, Yankees, Red Sox, Indians, Rangers and
Orioles are "among the visiting teams being touted." Blue
Jays VP/Marketing Terry Zuk: "Rather than trying to promote
every game, we're promoting the big ones. ... Not everybody
is a Blue Jays fan. If I'm a Yankee fan, I might go buy the
six [games the Yankees play at the SkyDome] and buy the one
more ticket to make it up to the pack" (GLOBE & MAIL, 2/25).
MLB AD DEBUTS: The White Sox debuted their 2000 ad
campaign yesterday. A series of 30-second TV spots via IL-
based Tom Reilly Advertising "explain the foundation the
team has begun to lay on the field over the past two seasons
and how the team hopes to progress" (SUN-TIMES, 2/25)....The
A's unveiled their new TV ads from Foote, Cone & Belding in
the clubhouse yesterday, and the spots were "met with howls
of laughter thanks to some hilariously bad singing, dancing
and acting by many players" (S.F. CHRONICLE, 2/25).
