Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sports Media

NBC WANTS QUOKKA'S OLYMPIC SITE TO BE "COMPANION" TO TV END

          Quokka Sports and its Olympics Web partnership with NBC
     are profiled by USA TODAY's Kevin Maney, who writes, "In
     coming months, [Quokka's] intensity is expected to pay off
     as Quokka climbs to a rarified level of Net celebrity." 
     Quokka Sports CEO Alan Ramadan: "The Olympics to us is what
     'Snow White' was to Disney."  Maney writes that NBC is
     "nervously betting that Quokka can deliver a new-media
     experience that complements the old-media one."  Maney notes
     the 14-hour time difference between N.Y. and Sydney and
     wonders if fans getting results on Quokka's Web site might
     "be less inclined to watch on TV."  NBC President Bob
     Wright: "We don't want to be undermining our own video and
     give away results and such. ... We want it to be a companion
     piece, not a conflict" (USA TODAY, 2/24).
          NEW PARTNERS: Quokka has signed Ford Motor Co., Qwest
     Communications and Visa as Web site sponsors. Ford becomes
     the official automotive sponsor of Quokka Adventure Coverage
     through 2000, Qwest will sponsor Quokka Sports Immersions
     section of Quokka.com, and Visa will sponsor
     nbcolympics.com.  Visa also becomes the exclusive payment
     source for any e-commerce conducted on site (Quokka).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2000/02/24/Sports-Media/NBC-WANTS-QUOKKAS-OLYMPIC-SITE-TO-BE-COMPANION-TO-TV-END.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2000/02/24/Sports-Media/NBC-WANTS-QUOKKAS-OLYMPIC-SITE-TO-BE-COMPANION-TO-TV-END.aspx

CLOSE