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WGC SPONSORS WONDER, "WILL THE STARS COME OUT TONIGHT?"

          As the second year of the World Golf Championship (WGC)
     events begins today in CA with the Andersen Consulting Match
     Play Championship, GOLFWEEK's Brain Hewitt reviews the first
     year's four events and previews possible changes to the
     format to benefit the events' sponsors.  The "candor" of
     David Duval -- who opted not to play in last year's WGC at
     Valderrama, Spain, citing that the scheduling and travel to
     the event after the preceding week's PGA Tour Championship
     in Houston were "less than appealing," "undercut" PGA Tour
     Commissioner Tim Finchem's "position with" event sponsor
     AmEx.  Duval "wasn't the only eligible Tour player to skip"
     the tournament, as Mark O'Meara, Greg Norman and Fred
     Couples "also stayed home," and "their decision raised
     eyebrows among potential future sponsors."  Cuba Wadlington
     of the Williams Co., the energy firm that sponsored Tiger
     Woods' Williams World Challenge in AZ earlier this year:
     "You want to get the best players.  That's what is being
     sold.  I can appreciate [AmEx's] disappointment [with the
     Spain event]."  Meanwhile, Andersen Consulting "knew it was
     taking a chance" when it signed on as the title sponsor of
     the match-play event, and Hewitt writes the company "got
     burned" last year, as "nine of the top 10 seeded players
     lost in the first two rounds."  While Andersen Global
     Managing Dir of Marketing & Communications James Murphy said
     he is "very satisfied" with his company's WGC involvement,
     he added, "We have to be realistic [with match play]." 
     Hewitt, noting that next year's match-play event will be
     held in Australia the first week of January, writes, "WGC
     title sponsors have to be realistic because their events
     have been squeezed into Tour schedules around the world that
     already are overcrowded."  Finchem ackowledged that it is
     not possible to have the top players participate in each WGC
     event: "We have come to grips with the fact that some
     players aren't going to play" (GOLFWEEK, 2/19 issue). 

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